Everyone is talking internet advertising and social media marketing. You are not really sure why, and you don’t want to be left behind but at the same time you don’t want to spend on something you don’t understand its value. Well, here are 5 reasons of why you must advertise online, and we are talking Google Adwords, Facebook Ads, LinkedIn Ads and Twitter Ads.
1. Targeted Advertising
Advertising campaigns can be targeted to the right audience by demographics, geography, interests or intent of internet user. Imagine reaching a customer who is actively searching for a similar product that you provide and then you place your product right in from of their eyes. This means you do not waste money on irrelevant people.
2. Measurable Results
One of the big challenges with traditional media advertising is results are estimated. With digital marketing the results are far more accurate and reliable. This means you make decisions on the right numbers and you can justify a campaign performance.
3. Cost Effective
Traditional media is expensive, with internet advertising it really depends on you and the cost per person reached is far cheaper than traditional media. A click or engagement with your ad can cost as little as a cent and people seeing you advert can cost even a fraction of a cent. If your business has a low budget for advertising, the internet is definitely the first place to look.
4. User Engagement
Your target audience can “like”, “share” and “comment” on your content thus increasing your audience reach and at the same time giving more credibility and value to your product for free. By analyzing user engagement you can gain understanding of your customers and it is a form of feedback.
5. Worldwide Reach
Where there is internet that audience can be reached. The internet is worldwide and it is becoming a necessity to everyday life. A small business in Cape Town can advertise to an audience in New York, all at a fraction of a cost.